THE BRIEF
We have been collectively developing SWAG.eu since my start in October 2020 and we launched in May 2023. This brand developed as the demand for corporate gifting kept rising in our sister company MadePersonal and we needed to learn to take on the growing demand and quantities.
THE SOLUTION
Developing the brand identity, store structure, user experience, and all product visuals. Implementing custom ordering solutions, including product personalisation with live previews, as well as managing day-to-day content, store updates, and design assets.
THE OUTCOME
A fully functional Shopify experience tailored for B2B clients, improving user navigation, increasing engagement, and simplifying the ordering process for customised merchandise. I continue to support the brand by managing seasonal updates, client stores, and visual communications.
PHOTOGRAPHY & CONTENT
